Ads Cloaking: Friend or Foe? The Enigmatic Techniques Explored
Are Cloaking ads friend or foe? It depends on how professionally you handle them.
Cloaking ads always remain a controversial topic in the world of online marketing. Some people believe it is fair to use cloaking to get the most desired results by targeting a specific audience according to your niche. Still, some people consider it illegal and deceiving. Both perceptions are right in some ways. In some cases, ad cloaking is a friend and gives benefits, but in some cases, it acts as a foe and results in banning.
Let’s discuss both sides (Friend, Foe) of ads cloaking.
Ads Cloaking As Friend
Cloaking ads are beneficial for many business owners. Such businesses hire professional cloakers to run their ad. Following are the examples
Affiliate marketing is a process in which you sell someone’s product by redirecting users from your website to the seller’s website through a link. Affiliate links are usually long and tidy, which looks spammy, and users do not click on them. Moreover, these links are not secure, and any hacker can steal the commission by hacking the link. Here cloaking comes for help. Through cloaking, you can convert these links into short, neat and secure links and reduce the chances of your commission stealing.
Banned Products Advertisement by Ads Cloaking
Google, Facebook, Youtube, and TikTok are all major social media platforms with special rules and regulations for running ad campaigns. They have banned controversial products such as pills, Government services, Forex and Crypto. These products are benefiting many people globally. So, reaching their trading centers, vendors and pages to the interested people is only possible with the help of ads cloaking.
Specific Targeting to Increase the Reach
Cloaking ads are the only possible way to use each penny of your budget by blocking unnecessary users. SEO techniques in cloaking help target only specific leads, which may be your potential conversions. Moreover, if any content is banned on social media platforms, you can block the bots IPs by using cloaking techniques.
Cloaking as A Foe
As we told you at the start, cloaking may be your foe and can give you irreversible loss. Following are the conditions in which cloaking is considered a foe.
Cloaking can result in Banned Accounts
Over time, all social media platforms have evolved their policies and advanced their scanners to detect any misleading content or campaign violating the rules. If your cloaking campaigns are not handled by a professional, it can alert the scanners at any point, and they can permanently ban your account. This will not only be limited to Ad accounts but can also result in banning all social media accounts and credit card accounts. So, running cloaking campaigns is tricky, and choosing the cloaking agency wisely is difficult.
Users can Report Your Website
Although cloaking helps target only potential audiences for some reasons, redirecting users can report your website if you need to target the right audience. After clicking on the link, they can close it, spoiling your website ranking due to a bad user experience.
Spammy Cloaking Software
Some marketers sell spammy cloaking software that can detect a wrong user and redirect them to landing pages. This will not only be a bad user experience but also eat up a large amount of your budget. As cloaking techniques, software and cloaking ads campaigns are very expensive, such minute mistakes make a big difference for business owners.
Enigmatic Techniques for Cloaking
The results of all cloaking techniques may be better reach, best results, .maximum conversions, and approval of banned products, but the procedure to run cloaking may differ. Different techniques are in the cloaking market to run ads.
Let’s discuss a few of them.
Ads Blocker and Cloaking
Does it sound like the highest level of intelligence that you can throw your Ad in front of that audience using an Ads blocker? Yes, it happens. Cloaking has reached a level where cloakers build a virtual shell around the HTML content, which helps them show the Ad to those who have installed an Ads blocker.
Cloaking and Privacy
A brilliant cloaking system has been introduced in which no spies, bots, users or hackers can detect the users IPs or activities on the system. This is a most revolutionary idea in the world of cloaking to protect the privacy of cloakers, cloaking ads and banned product ads.
Geo IPs and Cloaking
This one is also a very useful technique of cloaking. If you are selling a product in a specific area, then you can target the audience of only that area through the Geo IPs system. For example, if you are running a restaurant which operates only in a specific area of Canada, you can target only the audience of that specific area of Canada. This is very useful to get maximum conversions in a defined budget.
Cloaking is a useful technique that helps many business persons to get maximum conversions, but running cloaking campaigns is risky. Cloaking can only be your friend if you give maximum time to understand its techniques. Otherwise, it can prove itself the worst foe for you.
We recommend hiring a cloaking agency to get maximum results from ads cloaking campaigns to avoid any bad happenings.
“Cloaking Ads” has experience in this field for more than ten years and has the best friendly relations with cloaking.
You can contact our professionals to know more details.